Self-serve product
Crucible
An AI content engine for founder-led marketing. Record two minutes about your business, get back an edited video and a week of on-brand posts.
From $19/mo
→ See CrucibleDIAGNOSIS + BUILD
Most GTM advice is just homework.
Alloy GTM finds what's broken in your revenue system — then builds the fix. Not a deck. Not another tool you have to implement yourself. Working systems inside the stack you already have.
Revenue systems built across EdTech, enterprise automation, data, fintech, and AI.
Diagnosis fused with build.
THE GAP
You've been sold half a solution.
The strategist
Sharp diagnosis. A forty-page roadmap. Then they leave.
You now have a document and the same team that was already at capacity.
The software
Real capability. No context.
You get a login, a documentation site, and a six-week implementation you didn't budget for.
Neither is wrong. Both are incomplete.
An alloy is what happens when two elements fuse into something neither could be alone. Iron is soft. Carbon is brittle. Together they're steel.
ALLOY GTM IS DIAGNOSIS FUSED WITH BUILD
WHAT'S USUALLY BROKEN
Five leaks, in almost every company
Different industries. Same pathology.
01
Your CRM is a graveyard, not a system of record.
Fields nobody fills in. Stages nobody agrees on. Reporting nobody trusts.
02
You're measuring activity, not signal.
Emails sent. Posts published. Meetings booked. None of it tells you which behaviors actually predict revenue.
03
Your outbound sounds like everyone else's outbound.
Same tools, same templates, same personalization tokens. Buyers pattern-match it into the trash in under a second.
04
Your discovery call isn't a process.
Every rep runs it differently. Nothing is captured consistently. You can't improve what you can't compare.
05
Your content is built for search engines, not buyers.
Ranking for terms your buyers don't use, while the questions they actually ask go unanswered.
Finding these is the easy part. Fixing them is the work.
THE OFFER LADDER
Four ways in
72 hours · $297
The Teardown
A recorded expert review of your GTM setup. Twenty-minute walkthrough of your site, funnel, CRM, or outbound — plus a one-page prioritized action list.
No call required.
$297
→ Book a TeardownRECOMMENDED
Two weeks · $2,500
The Diagnostic Sprint
A full map of your lead-to-revenue system, a prioritized roadmap, and one fix built and running before the engagement ends.
You don't get a recommendation to build something. You get the thing.
$2,500
→ Start a SprintMonthly · from $4,000
The Build
Ongoing implementation partnership. Continuous diagnosis and build across your revenue stack — CRM architecture, workflow automation, data pipelines, custom internal tools.
From $4,000/mo
→ EnquireENQUIRY — TEARDOWN · SPRINT · BUILD
EVIDENCE
Selected outcomes
2×
Outbound reply rates, improved in a one-week sprint
10×
B2B integration marketplace adoption growth in twelve months
+10
NPS points at a computer science education platform
60%+
YoY product revenue growth supported across a 20+ product portfolio
2 yrs+
A solution discovery tool still running in production
PROOF OF BUILD
Built, not recommended
Crucible is an AI content engine for small businesses — brand voice modeling, automated video editing, and multi-platform content generation from a single short recording.
It runs in production. It was designed, engineered, and shipped by the same person who would run your engagement.
That's the point. Advice is easy to give. This is what the other half looks like.
Explore Crucible →NEXT ACTION
Start with a Teardown.
$297. Seventy-two hours. No call, no proposal, no discovery process. Send your setup, get an expert review and a prioritized list of what to fix first.