CRUCIBLE — AN ALLOY GTM PRODUCT
Record two minutes. Get a week of content.
Crucible turns one short talking-head video into an edited, captioned, on-brand video plus publishable posts for every platform you use. Built for owners who don't have a marketing team and don't have time to become one.
THE PROBLEM
The content treadmill doesn't end
You know you should be posting. You know consistency matters. But every post means finding a topic, recording something usable, editing it, writing captions for six platforms, and resizing everything.
So it doesn't happen. Or it happens for three weeks and then stops.
Crucible removes every step between “I have something to say” and “it's published.”
PROCEDURE
How it works
STEP 01
Onboarding
Enter your website and answer a few questions. Crucible analyzes both to build a brand voice profile: tone, vocabulary, do-and-don't-say lists, audience, and content pillars. You review and approve it before anything gets written.
STEP 02
Capture
Crucible suggests daily topic prompts based on your business. Record or upload directly in the app. Director Mode coaches you through A-roll and B-roll shooting so the footage is actually usable.
STEP 03
Process
Your footage is transcribed, then an AI editorial director re-cuts it: hook-first reordering, tangent and stutter removal, B-roll placement. Every edit is validated against runtime budgets and sentence-boundary rules, then rendered with brand cards, loudness normalization, and captions you can edit or export as .vtt or .srt.
STEP 04
Content
Crucible writes posts in your brand voice for the platforms you actually use — Instagram, Facebook, YouTube, LinkedIn, X, TikTok — plus a full blog post, with optional AI-generated images.
STEP 05
Ship
Review and edit everything. Not happy with the cut? Magic Revision takes your plain-language feedback and re-edits the video. Then export files or publish directly via webhook or HighLevel.
DIFFERENCE
Not a template generator
Your voice, modeled
Most AI content tools produce the same beige output for everyone. Crucible builds an approved brand voice profile first — vocabulary, tone, and explicit do-not-say rules — and writes against it.
Real video editing
Not trimming. An editorial pass: hook restructuring, filler removal, B-roll placement, and audio normalization, driven by transcript and audio-energy analysis.
Feedback that works
Magic Revision accepts plain-language notes — “make the opening punchier,” “cut the part about pricing” — and re-cuts accordingly.
TECHNICAL RECORD
Under the hood
React and Vite on Vercel. Fastify API with pg-boss workers running in Docker on Fly.io. Supabase for Postgres, magic-link auth, and storage. Deepgram for transcription. Claude orchestrated through tool-use schemas for editorial decisions, with Kimi and Gemini in the pipeline. ffmpeg for rendering. A Python sidecar running librosa and spaCy for energy and silence analysis that feeds the edit decisions. Expo companion app for capture.
DESIGNED AND BUILT BY ALLOY GTM
PRICING
Early access
Record two minutes about your business. See what comes back.