RUN 002 — INTAKE
Work with Andrew.
I love digging into product lifecycles with founders and their teams. I thrive on the momentum of building world-changing things — that's why I've journeyed from the chemistry lab to edtech, SaaS, and AI automation, touching every stage of growth along the way.
Product-market fit isn't a pure metal; it's an alloy. It's the compound of your solution, your customer's needs, and the broader ecosystem they operate in. Shift the product or the segment, and the entire GTM foundation shifts with it — that's where I come in.
I sit at the intersection of messaging, data, and execution. I map your customer journey and GTM motions to find the signal, then work backwards into the systems and messaging that make the connection undeniable. I work with 2–3 companies at a time, so the engagement is focused and the thinking is fresh.
DIRECT CHANNELS
INTAKE RECORD — 30-MINUTE CALL, NO PREP NEEDED
Show up ready to talk about where your pipeline feels stuck. Alloy GTM reads every submission personally.
CLARIFICATIONS
Frequently asked questions.
Q-01Are you a fractional CMO? RevOps consultant? Something else?
I study your buyer journey and validate the signal you can leverage to grow. Most projects are short-term by design — 2 to 8 weeks — unlike fractional professionals. You can purchase a research report on your buyer journey, add a playbook of GTM systems and motions for your team, or hire me to build out your GTM team. Think of me as your GTM pinch hitter: I fill research or execution gaps to catalyze growth.
Q-02Why does diagnosing GTM signal require someone outside the building?
Because this work is foundational, not tactical. Your PMM, growth lead, or sales leader could attempt it, but in practice they prioritize task execution — demos, campaigns, pipeline targets. Deep signal diagnosis requires stepping back from output to question the underlying ICP, value proposition, and buyer-journey assumptions, and quarterly pressure kills its momentum. It's also difficult to objectively challenge the thesis you built: when a second product or segment underperforms, teams optimize volume rather than question signal alignment. An external audit separates assumption from evidence without internal politics — and it de-risks your next major hire or channel investment in weeks, not months.
Q-03We're hiring a product marketer to solve this.
You're on the right track if product marketing is already planned — my earliest GTM wins were shaped by taking a PMM approach to customer development. But if you hire a PMM before you have clear GTM signal, you may be setting them up to fail: they'll spend their first 90 days guessing, just like you are now, except you'll be paying their benefits and overhead. The signal audit ensures your first hire walks in on Day 1 executing a proven playbook — the results are their starting point, 90-day plan, and insurance all rolled into one.